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Lord Sonny the Unifier – Don’t be an Asshole
Release Date: November 25, 2022
Label: Independent / Interstellar Smoke
Format: Single | Digital
Genre: Post Punk / Indie Rock
Origin: Brooklyn, NY, USA
Praise America’s Newest Hitmaker
It has been written that a person called Moses once found two stone tablets on Mount Sinai. The traditions differ on what was written on them. Several old Hebrew manuscripts speak of ten rules (or mostly prohibitions) which are often referred to as The Ten Commandments. Novelist John Niven on the other hand once told of the one rule – The One Commandment – that says „Be Nice“. Who is right and who is not wil probably never be found out. Nevertheless, putting it in a more modern language, that one rule could have also been ‚Don’t be an Asshole‘ – just like the second single off of Lord Sonny the Unifier’s upcoming sophomore album „America’s Newest Hitmaker“.
Lord Sonny the Unifier – also known as Greg Jiritano – skyrocketed into the spheres of Indie and Post Punk with his first longplayer „Final Notice“ in April 2019 and went one up with the follow-up EP „All New Information“ in November 2020. Following the good old Coronacene rule „Lockdown Times are Songwriting Times“, Jiritano has already worked on another album which will be out soon. This time, it will be available on vinyl since Lord Sonny the Unifier teamed up with Interstellar Smoke Records. Whether Jiritano was a little too cheeky calling his second longplayer „America’s Newest Hitmaker“ and whether he really is the Rock’n’Roll Messiah shall be a question for the prophets and the historians. Nevertheless, here is ‚Don’t be an Asshole‘:
Widening the Prism
Basically speaking, ‚Don’t be an Asshole‘ musically is located somewhere in the overlapping regions of Post Punk, Garage Rock, Indie Rock and Psychedelic Rock. But as Lord Sonny the Unifier really comes up to his name, the Brooklyn-based artist manages to merge those (and some more) musical styles. And being the Messianic figure that he may one day be, he does so by expanding the soundscape instead of compressing it.
Stoic drum rhythms and a bass that tastes like acid in the sunshine are the foundation on which this endorhpine rush made from synths, keys and guitars takes place. Master of Ceremony Jiritano surfs across these sonic shots towards your synapses, and helps you internalising the one rule in life: ‚Don’t be an Asshole‘.